Over the past couple of years, more prominent companies advertising budgets have gotten bigger, so the question that still sticks with me is what's more important to spend this budget on social media ads and other forms of digital marketing. Or more traditional forms of marketing that will increase word of mouth advertising such as newspapers and billboards.
Digital Advertising
Pros
- Smaller advertising budget is needed.
- Local online marketing can build a community around a brand.
- advertising research for this is straightforward as competitors' content is public and easy to find.
- Opportunity to make collaborative ads easily with other companies.
- Easy to communicate with your consumers
- can create a digital marketing strategy that helps make a competitive advertising campaign.
- Easy to create a Digital marketing strategy.
Cons
- Needs people are good at using social media.
- Can be daunting to people new to digital marketing.
- Takes a long time to build an audience.
Traditional Advertising
Pros
- Easy to understand as a smaller business
- can advertising in popular areas your consumers go such as a poster near a particular area
- Word of mouth will help more of your consumers find your brand
- advertising this way can give your consumers a tangible feel with your products or brand (demonstration or going to local events)
cons
- Can be expensive
- can limit you to how many people you can reach with your adverts
- If you make a mistake with the advertising, its harder to change
- hard to interact with compared to digital advertising methods.
When it comes to how a business does advertising, it can work differently for all companies. However, to create a competitive advertising campaign, a small business could benefit from combining both methods. Building a detailed an well thought out Digital marketing strategy will help you interact with people who can use your products in different age ranges, for example, if you own a candle shop. Using a digital marketing strategy that engages with the target audience. pair this with a. traditional advertising campaign that uses local advertising to drive people into the store; this can then again be taken digitally by making sure the business is registered on google maps and using locally online marketing targeted to people close to the store so people can easily find the store.