One of the most common things I see when looking on social media is everyone trying to do the same things that the big brands do to try and be successful. I love it when you see a brand doing things differently and being creative in its digital marketing.
With today's age and the big companies becoming more and more prominently online, the digital space is saturated. You need to make sure your social media ads are different to stand out from the rest. One of the best examples I've seen recently is someone promoting their music. this busker had his donations pot and a tripod with a TikTok live stream with a QR code that led to his social media. This person has made a reasonable effort to use their small platform to get noticed by new fans. They have used social media ads to stand out from their competitors in an existing way.
This is so important for new businesses that you cannot be seen and gain attention from your target audience. Companies like Jimmy's iced coffee are a perfect example of another smaller business that Uses their digital advertising such as social media to do things differently from their competitors. This helps build a stronger relationship with their customers as they can connect better with the brand. I recommend checking out my project on them.
By being more creative, you can start to implement a better marketing strategy as you will have the ability to adapt and make social media advertising content that can achieve more than just standard boring Twitter posts. But as well as this, it's about the relationship with your consumers. Creative content on social media is a way for you to build a strong relationship with your customers and help you design products that they will enjoy more.
So the main message to take away from this is to stop copying content from more prominent brands and pave your road as a digital marketer; in the long run, this will be better for your brand and help build a more loyal consumer base. Use social media advertising to help drive your company in the right direction. Use digital marketing services around you, such as social media reporting pages, to see what your customers react to and then start changing your social media ads to follow this design, idea or concept.