It's not always everything and a lot
I think when people look at starting to use Social Media advertising in their business, they assume that they need to be on every single social media and post content on everything at the same time to reach their target audience. although its a good thing that smaller companies are starting to make the most of social media it's essential to use it in ways to reach your target audience effectively.
This is not the case. It's more effective to find out who your target audience is, what they do for work, how they interact with family and friends and what they enjoy doing in their spare time. Creating a detailed customer persona will give you a good idea of what digital marketing strategy will best use to interact with them. For example, if a small library starts posting on TikTok to try and reach their customers, they may not get the majority of their audience.
They may be better using Facebook and Instagram and focusing on these social networking platforms for their business. Start to build an audience by posting content.
More is better, right?
You would think that using all social media is better for your digital marketing strategy as your company is more visible to potential customers. But you need to consider that your staff need to Create this content. Content creation takes a lot of time and effort. So it's important not to spread yourself too thin and start making content that doesn't connect with your target audience. using a more selective approach with your digital marketing strategy is going to help you develop a stronger connection with your audience. Identifying their mots used social networking apps will help you to understand where to invest your advertising budget. From this, it is essential to understand your USP and create content that surrounds this.
Your social media advertising should aim to engage with new customers and maintain a relationship with existing customers. You can measure this by seeing engagement in past posts. The more someone engages with you, the higher the chance that they are an involved customer.
Using a detailed digital marketing strategy is fantastic for businesses to connect with their target audience. But make sure that you're using it correctly to support your brand. In some cases, all social media will be a viable option for your brand, but still, make sure that you focus on the most popular ones with your target audience and create content on those platforms that will stick in the consumer's mind!